Big Data Analysis of February 2018 #1 BTS

Big Data Analysis of February 2018 #1 BTS

Based on analysis of big data in February 2018, singer's brand name was followed by Ben, who was ranked No. 1 in BTS and No. 3 in Black Pink. 

In February 2018, singers ranked 30th in brand reputation, BTS, Black Pink, Ben, GFRIEND, Jenny, TWICE, Chungha, Warner, SEVENTEEN, Aizu One, Exo, IU, Woody, Apink, BTOB, Noel, WINNER, MAMOO, IK, IK, YEON, HASUNG, HASUNG, HASUNG, HASUNG, HASUNG, HASUNG, HASUNG, PUNG, HASY, HASY, HASY, HASY, PUNG, HASY, HASY

 #1 and BTS brand (RM, Sugar, Jin, J-Hope, Jimin, V, Jungkook) were analyzed to be 20,288,702 with participation index 2,968,812 media index 4,904,725 communication index 8,866,331 community index 3,588,834 The brand rating index rose 1.94 percent in December from 19,903,080. 

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Second place, Black Pink (index, Jenny, Roger, Lisa) brand was analyzed as the Participatory Index, 312,927 Media Index 2,717,515 Communities Index 2,905,438 Community Index 2,958,951. Last December, the brand rating index rose 1.98 percent from 8,722,222.

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The third place, Ben Brand, was analyzed to have a brand reputation index of 10,895,198, with the participation index 799,413 media index 4,813,492 communication index 4,043,507 community index 1,238,766. The brand rating index rose 41.20 percent in December from 7,716,213.

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Fourth place, girl friend (Son, Yerin, Eunha, Yuju, SinB and Umji) brands were analyzed to have a brand reputation index of 6,908,379, with participation index 729,389 media index 3,029,377 communication index 1,901,160 community index 1,248,453. Last December, the brand rating index rose 78.84 percent from 3,862,783.

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Fifth place, Jenny Brand was analyzed to have a brand reputation index of 5,547,593 as the participation index of 448,667 media index 1,651,737 and the communication index of 1,477,421 community index of 1,969,768. Last December, the brand rating index rose 78.84 percent from 3,862,783.

Koo Chang-hwan, director of the Korea Institute for Enterprise Reputation, said, "In February 2010, BTS' brand came in first. According to analysis of the category of singer brands, the number of singer brands decreased by 11.65 percent compared to 138,932,416 last December. BTS has been on the Billboard chart for 22 weeks since it was ranked No. 1 in September 2018. In addition, he has been ranked No. 1 on the Billboard 'Social 50' for 81 weeks in a row.

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"In February 2011, BTS brand, which ranked No. 1 in the singer's brand reputation, showed high levels of "happy, cute, cool" in keyword analysis, while link analysis showed high levels of "Youtube, Billboard, and Jimin." The positive ratio analysis for BTS brands fell 7.16 percent after analyzing the positive ratio at 85.77 percent."